A long-time client, that is also a large percentage of
your company’s revenue, once again changes
gears. This particular client makes changes on a daily
basis within their company. You’ve been trying for
over a year, to get the owner (who is responsible for
the constant redirection), to recognize that this is
not helpful for their staff or yours. No one really gets
to ‘complete’ a project before starting on something
new.
In addition, the client’s communication style is often
harsh. They send emails that lambaste the recipient
and are often confrontational in tone. (Usually for
not completing a project on time. But how could
anyone due to the constant changes?) The client’s
accusing statements and tone don’t treat people
with respect. Their staff is fearful of how to respond,
both to emails and in meetings. To top it off, your
staff says they no longer want to work with this
client. The stress of the relationship is too much for
them.
You have begun waking up in the middle of the night
dreaming about alternative ways to satisfy this
client, still have time for your other clients, plus have
a life. You’re stressed because you don’t have this
issue with any of your other clients. In your heart,
you really want to help this client and provide stellar
service. That’s what your company is all about.
Thinking back over the last year, you know you’ve
tried. You agonize. After weighing the options, you
decide you must work differently with this client. You
really like them but cannot work this way. You tell
the client about your new guidelines. They choose to
stop doing business with you. You are both saddened
and relieved.
When is enough, enough? The above
scenario actually happened to me recently. And boy
was the process painful. The pain caused me to
evaluate my working relationship with this client and
to establish some boundaries, on my terms. The
thought of continuing on in the same fashion was
worse than the thought of losing revenue. New
clients can be found. Peace of mind and staff
satisfaction is not so easy.
What do boundaries look like? Boundaries
are goals or decisions that you have made about how
you want to run your life or handle a particular
situation. They are imaginary walls you build around
you. They could be the amount of time you want to
spend working on a task, the days and hours you
work, the types of people you work with, or the
industries you serve. For more information on this
topic, read Boundaries by Cloud and
Townsend. Every parent knows the value of setting
boundaries with their kids and the rewards that can
be experienced with a little resolve. Establishing and
setting boundaries is a key productivity tool I use
with my coaching clients.
Setting boundaries is hard. But it's a necessity for a
small business owner. You have limited resources and
time. You’ve got to use them wisely or you’ll find
yourself working way too many hours or making
special considerations that don’t bring value.
Have a boundary story to share? Email me and let’s
talk. My hope is that your fences stay high and firm!
You decide when enough is enough.